Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?
Posted: Saturday 23 September 2017

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.
Posted: Saturday 23 September 2017

BPM'Online: How to nimbly manage the complete customer journey

Companies that aligned sales and marketing generated 208% more revenue from their marketing efforts. See how BPM'Online with a CXM can work together.
Posted: Friday 01 September 2017

5 Ways Hotjar Recordings Help You Understand Your Users

Websites, landing pages, SaaS tools. All of it. We want to facilitate a digital revolution to help designers, programmers, and marketers build user-centric platforms and tools. But this only works if you understand your user in the first place:
Posted: Friday 01 September 2017