Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.
Posted: Thursday 13 July 2017

GDPR and You – An Introduction – Part One

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.
Posted: Thursday 13 July 2017