Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?
Posted: Saturday 23 September 2017

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.
Posted: Saturday 23 September 2017

BPM'Online: How to nimbly manage the complete customer journey

Companies that aligned sales and marketing generated 208% more revenue from their marketing efforts. See how BPM'Online with a CXM can work together.
Posted: Friday 01 September 2017

5 Ways Hotjar Recordings Help You Understand Your Users

Websites, landing pages, SaaS tools. All of it. We want to facilitate a digital revolution to help designers, programmers, and marketers build user-centric platforms and tools. But this only works if you understand your user in the first place:
Posted: Friday 01 September 2017

Kentico Positioned in the Gartner’s Magic Quadrant... Again!

Kentico Positioned in Challengers Quadrant of Gartner’s Magic Quadrant for Web Content Management for Second Straight Year
Posted: Friday 04 August 2017

Infographic: The State of Payments Fraud in 2017

Despite new technologies being available to protect against online fraud, in Australia fraud is increasing at a much faster rate than eCommerce growth. 
Posted: Wednesday 02 August 2017

GDPR and You – An Introduction – Part Two

We continue our look at GDPR. What are the responsibilities of companies and how do the rights of individuals affect them?
Posted: Wednesday 02 August 2017

Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.
Posted: Thursday 13 July 2017

GDPR and You – An Introduction – Part One

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.
Posted: Thursday 13 July 2017

Lead Scoring Step by Step

Lead scoring have been great buzzwords for the last couple of years. Everybody suggests, “Do lead scoring if you don’t want to waste the time of your sales team cold-calling not-ready leads”, and I...
Posted: Wednesday 19 April 2017
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