GDPR Compliance, the Alternative Doesn’t Come Cheap!

GDPR is less than a year away and getting closer by the minute. The biggest shake-up in consumer data protection in recent years promises strict enforcement globally, fines of up to 4% of annual global turnover or €20 Million (whichever is greater) for offenders, and zero tolerance. Tomorrow is already too late to be thinking about your GDPR compliance strategy.
Posted: Friday 17 November 2017

How to Choose a Headless CMS

As new channels and devices emerge, only brands capable of publishing content without restrictions are able to keep pace with their customers, and brands are slowly but surely recognizing that their traditional CMS just isn’t up for the task.
Posted: Wednesday 15 November 2017

Digital Transformation? Bring It On!

Any fool worth their weight knows not having a digital presence is commercial suicide, and you would struggle to find a business today not on the web. But as technology advances, people don't just consume digital content, they want to experience it, touch it, and integrate it with their lives. So if you can’t offer them an almost tangible experience, you might as well shut up shop and go home.
Posted: Monday 06 November 2017

Tracking GDPR Consents in Kentico 11

Friday, 25th May 2018… What a date! I am sure that Friday night will be full of Champagne drinkers, getting tipsy because they just managed to become GDPR compliant and free from the potential €20M fine! Of course, it all boils down to one thing: Make sure you have their GDPR-valid consent. But what can you do to achieve this?
Posted: Monday 06 November 2017

Don’t Underestimate the Power of A/B Testing

Are you sure that your current website is the best version it can be? It’s easy to make assumptions about what might be going wrong for your customers, but there is one way to find out for sure. By observing user behavior and using A/B testing, you are providing yourself with invaluable insights about your visitors, which can then inform changes to improve your conversion rate.
Posted: Monday 06 November 2017

Keeping people at the front of your customer experience strategies

In the past, I conducted a brand survey at a previous employer with a surprising result that the single most important brand variable for that audience was not total of materials produced by my company, but rather the interaction with the retailer sales associates where our products were sold. That discovery took place about the same time as businesses were busy outsourcing inbound customer service queries to ridiculously time consuming, automated phone menu trees – which was mostly in the name of cost-cutting – and has since boomeranged back for another look about how best to deliver customer service.
Posted: Thursday 19 October 2017

It’s Time to Go with the (Data) Flow

The amount of personal data dissemination that goes on today is astounding. When I sign up for Spotify and I want to use my Facebook login for ease, Spotify receives my contact info, who my friends are, my location, and probably loads of other stuff. And Facebook receives my music tastes, which to some (ahem, me) is basically their soul.
Posted: Friday 06 October 2017

5 Things You’re Going to Love in Kentico 11

Everyone loves looking at their phone and seeing an app update waiting for them. Maybe it’s a new feature or capability, or just a slick new UI, and that magic little icon is your ticket to the goods. Regardless of the industry or platform, it’s exciting to see what companies have baked into their new releases, and to start planning how you can use them. In this article, I’m going to dive into some awesome things coming for developers in Kentico 11.
Posted: Friday 06 October 2017

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?
Posted: Saturday 23 September 2017

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.
Posted: Saturday 23 September 2017
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