Interview: How We Built Our Persona - Step by Step

Personas are one of the biggest topics in today’s world of digital marketing. In the article “Personas – Are They the Right Choice for Your Business?”, I showed you the way we work with personas in our company. Today, I would like to give you a closer look at how we built one of our personas step by step and what challenges we faced along the way.
Posted: Thursday 13 July 2017

GDPR and You – An Introduction – Part One

With less than a year to go, many people have still not grasped the depth and severity of GDPR. But willful ignorance is not something the law will abide, so beware.
Posted: Thursday 13 July 2017

Lead Scoring Step by Step

Lead scoring have been great buzzwords for the last couple of years. Everybody suggests, “Do lead scoring if you don’t want to waste the time of your sales team cold-calling not-ready leads”, and I...
Posted: Wednesday 19 April 2017

Web Design Magic and eWAY announce partnership

We are proud to announce our partnership with eWAY and are delighted to bring you a smart and simple payment platform aimed at helping you create more value for our customers.
Posted: Monday 20 March 2017

Laws: Anti-spam Law and Opt-outs

The legal side of anti-spam law is your responsibility. Claiming willful ignorance is a gamble that will not pay off. So what are things you need to consider to avoid falling foul of the law?
Posted: Monday 20 March 2017

See us at Sitecore Trendspot 2017 | Sydney

Sitecore Trendspot 2017 is the conference to connect with Sitecore experts, marketers, developers, partners, and customers for one jam-packed day of education, inspiration and so much more!
Posted: Friday 24 February 2017

Bpm'online in 7 more languages

Leading process-driven CRM Bpm'online is now available out-of-the-box in seven more languages. Impressionnant!
Posted: Wednesday 22 February 2017

We have a Kentico MVP in the house!

Web Design Magic’s Kristian Bortnik has been voted one of only two MVPs in APAC giving us an advantage over other Kentico partners in the region.

Posted: Tuesday 07 February 2017

Do You Know Your Contacts?

The ultimate goal of every marketer is to understand the behavior of one’s customers–what pages they visit and what conversions they make. You can literally say that the contact management represen...

Posted: Wednesday 14 December 2016

Choose Wisely: Campaign Emails Aren’t Newsletters

Preparing a successful email campaign isn’t an easy task and the last thing you want is to waste time on defining the target audience of your marketing emails. Therefore, Kentico 10 is coming with ...
Posted: Wednesday 14 December 2016
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