Mobile is more popular than desktop so ensure your site works well on a mobile device

You need to provide your users with a mobile experience otherwise you risk losing the opportunity as your website is too difficult to use on their mobile device.
 
Everyone likes a mobile version
Well, we're now well and truly past the mobile vs desktop tipping point as the chart below shows. It's no longer a case of asking whether mobile websites or Apps are important, that’s a given – just ask your kids. It's now a question of do we invest in creating a mobile version of our website?
 
comscore-mobile-usage-chart.gif

Contact us now for a powerful, professional and persuasive responsive website. Or call us toll free on 1300 308 210 for a FREE consultation.
What is responsive web design?
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, and flexible images..

Techniques allow the page to use different style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
Responsive Mobile Design

Are smartwatches a fad or here to stay?

Are users prepared for receiving digital marketing messages through this medium? As sales of this innovative technology continue to rise, how can you leverage this new channel?

This research on smartwatches helps you understand what you should consider up front when you want to engage your audience through this technology. With examples of how smartwatch content is currently being delivered, you’ll learn how to utilize this unique and powerful channel for compelling customer interaction.

In the research, you will learn:

  • How to maximize your content for the smaller screen
  • How to make your message instantly consumable
  • How to use location marketing effectively
  • How to leverage smartwatches’ predictive marketing capabilities

Download your PDF


Now, you might want to check out